![]() ![]() If you own a crafting website, follow your top competitors on more visually-centric platforms, such as Pinterest, Instagram, and even Facebook. Follow all of your competitors on various social media platforms that are relevant to your website. Immerse yourself into the following of your top competitors with your personal or even your own business and brand account. With the use of social media, gaining valuable insight into marketing campaigns, messaging, and trendy hashtags has never been easier. One of the best ways to learn more about the online ecosphere of your preferred market or industry is to spend time researching and studying your competition. (Image Credit: Amazee Metrics) Study Your Competition ![]() The image below shows an example of Google Trends: You can also use social media platforms such as Facebook, Twitter, and even Instagram to keep track of daily, weekly, and monthly trends. Use tools such as Google Trends to monitor keywords, or KPIs (Key Performance Indicators) that are most relevant to your website and the search terms that are likely to be used by your desired audience. Keyword and trend research provides invaluable insight into the overall trajectory of a market, whether you intend to sell products online or if you are offering services to the locals in your area. Trends, especially online, change on a whim, which is why it is essential to research and monitor trends in your industry and market at all times. The Importance of Keyword and Trend Research If your target audience does not respond well to your messaging or the methods you choose to promote your website, improving your Alexa traffic results will likely require more time and additional effort. When you want to improve your Alexa site traffic ranking, it is essential to keep in mind just how important it is to know and connect with your intended audience. The more insight you are able to gather from your target audience and demographics, the easier it is to develop and launch a content and marketing strategy that is likely to result in success. Frequency: How frequently will you be messaging or promoting your website, event, or product(s)? What tools or programs will you be using to help with tracking and monitoring the overall progression of each individual campaign you launch?.Marketing Locations: Is it best to target your prospective customers with the use of email, social media, traditional direct mail marketing, or an alternative solution? How do you intend to maximize your reach with the marketing campaigns you have in mind for your target demographics?. ![]() Language and Messaging: What is the best way to communicate with your target audience? Is it best to relay information in a formal manner, or does your audience prefer to be spoken to casually?.Demographics: What age range, gender, and location are you hoping to target with your website? Are you focused on local patrons, regional customers, or even international clients. ![]() Who are you trying to reach with your website and its purpose, and why? Consider the following whenever you are developing a digital marketing campaign or strategy for your business and brand online: Identify Your Target Audience and Demographicsīefore you begin working to improve your Alexa website statistics, it is important to first identify the target audience and demographics you intend to reach with your website. Boosting your website’s ranking within Alexa is a way to open the door to new business and internet opportunities that may be otherwise unavailable to those without the current traffic levels as you. With Alexa, compare website rankings, traffic trends, and various upsets or unexpected bouts of traffic on just about any currently registered domain on the net.Īlexa web traffic is an extremely useful and powerful tool for both web programmers as well as digital marketers alike, as it provides valuable insight into the performance of competing and relevant websites or brands online. Using Alexa is a way to keep track of the current trends within a specific market or even on your own website, especially if you intend to do so over time. Tracking Alexa site traffic is extremely valuable for web programmers, developers, designers, and marketers alike. Alexa has been keeping track of the overall popularity of websites since the dawn of web 2.0, and has since become a staple in every digital marketer’s toolkit. What is Alexa Web Traffic?Īlexa is the web’s leading web traffic monitor and ranking system. In order to truly maximize your online reach and your ability to generate sales while turning a profit, it is important to boost your website’s ranking within top search engines such as Google along with platforms such as Alexa. Building a successful website or online brand requires more than a great idea and a wanting audience. ![]()
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