![]() ![]() Over the next year they built Stories, which live inside Snapchat’s "My Friends" page - one of just four screens in the entire app. Spiegel and his team thought that a "Send All" button could destroy Snapchat, and instead sought a more passive means of sharing an image or video with everyone you know. Stories, one of Snapchat’s most visible feature additions in its two-year lifespan, was first conceived as a way to address perhaps the most common request from users: a way to send a snap to your entire friends list. Stories is the next big piece of how Snapchat thinks social media should work, and everybody’s watching. Spiegel claims to have no special knowledge of the way we work as social organisms aside from what he learned as a college student, but has thus far proven himself and his colleagues to be surprisingly thoughtful about our hidden social behaviors and desires. Snapchat may not look much like Facebook, but with Stories, the company is taking its first steps toward competing with Facebook’s most important product: News Feed.īehind Stories is a deep understanding, or perhaps loathing, of the way social apps work today. What doesn’t change is that every piece of the Story is less than a day old, so viewing one might be the fastest way to see what a friend's been up to. You can watch a friend’s (or your own) Story over and over.Įach Story is the sum of all the snaps you’ve added over the last 24 hours, which means its size is always fluctuating. But unlike conventional snaps, Stories don't disappear in a puff of ephemeral smoke after you've watched them. Or, you can tap a new shortcut button in the app's camera screen to instantly post a snap to your Story. You create your Story as you go about your day by tapping "My Story" above the friends you want to send a snap to. Instead, he tells me about Stories, his team’s latest invention: a rolling compilation of snaps from the last 24 hours that your friends can see. He seems anxious, as if he's about to interview for a job or deliver a commencement speech to his graduating class. Spiegel brushes off Snapchat’s latest bragging right: the service sees 350 million snaps sent per day. There must be a lot on his mind as the young CEO of a company bounding toward a $1 billion valuation - a company that has changed the course of being a teenager in the year 2013. He's unmistakably nervous, and not in a sweaty, early-Mark Zuckerberg kind of way. Snapchat CEO Evan Spiegel's hands are shaking as he points to his iPhone. ![]()
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